You may see in the background a poster advertising the pub quiz night sponsored by Google.You may be heartened to know that media overload has already prompted a real-life “culture-jamming” organisation to call for a new campaign for a limiting of corporate messaging into private space.Richard Benson is a former editor of ‘The Face’. Creative World is produced by The Fish Can Sing, a creative agency specialising in brand planning, viral, event, ambient and PR driven campaigns. Here we see an unlucky over-indulger being advised to order no more beer, and to make his way home. Here we see a pilot scheme designed to curb binge drinking; a beer glass with sensors which detect the levels of inebriation, and issue advice through a screen in the base.

These have become like the equivalent of the signs which craftspeople hung outside their homes in pre-industrial times.THE ADVISORY BEER GLASSAll this gets a bit scary when you think of government organisations getting involved on the pretext that they want to help us help ourselves. We were sort of joking here.THE BLOGGER WITHINNow that almost every family has at least one blogger or website publisher, the public demand for the right to advertisements for their work on the front of private houses has become irresistible, with local planning authorities permitting one sign per property. The toaster has a weblink which allows you to get images on your toast, and the chicken is about to be humanely killed using an electrocution device which allows you to ensure your meat is fresh. Look out for water coolers like this one, able to screen ads and trailers for TV stations.THE AGANOUGHTA key idea in the new media world will be the integration of gathering information and action; if iTunes can allow you to read about new music while simultaneously playing and downloading, why should the same principle not be applied to other activities? Here we see a web-linked kitchen which allows the cook to dispense with cookery books and get advice about recipes at the stove top. As a result, those who had to work during university to cover living costs, and so couldn’t do work experience, are inevitably filtered out.At every interview, be it for The Sun, Daily Mail or The Times, students are grilled on what they have been doing beyond the work expected of them on their postgraduate course. I learnt at my interviews that “working to pay my rent” is not the answer most interviewers are looking for.I quickly learnt to tailor my answers: I made one week’s work experience sound as if it was something much more substantial.

But only one of these scholarships is offered according to financial hardship – the Scott Trust Bursary. The rest, including ones for The Sun, News of the World and Financial Times, look for graduates with a substantial amount of work experience under their belt.Paul Nicholas, who runs the News of the World scholarship programme, told me when I applied that trainees will typically have between three and six months of work experience at local, regional and national newspapers. A trainee reporter’s job on the sports desk of a regional newspaper in Newcastle recently had more than 400 applicants. Of the 290 people that completed one of the year-long journalism diploma courses last year, only 130 were employed as journalists six months later. This competition also means that newspapers get away with paying trainees far less.Newsrooms across the country provide endless examples of how positions are being filled by a continuous supply of enthusiastic – and cheap – young trainees and work experience people.For the many who can’t afford the courses at City, Cardiff, or Sheffield, getting a grant or scholarship is the only option. A far lower percentage of former students go on to work in journalism than on the City University course, and those that do normally have to struggle at their local newspaper. The BBC alone receives 80,000 applications a year and takes on about 2,000.

According to the NUJ more students are taking a postgraduate journalism course than ever before.Inevitably this means that the competition for places in the journalism industry is greater than ever. They join more than 3,000 others across the country that have completed a postgraduate course that year. After a postgraduate course a student could, like Adrian, easily be £25,000 in debt before taking their first steps into an industry that pays trainees, on average, £14,000.Lambeth College in Wandsworth, south London, runs a full-time four-month NCTJ preliminary course that costs between £50 and £800, and is subsidised for those on a low income. Including course costs, rent and living costs, a student would need to borrow £15,000.Most graduates leave university with debts in the region of £13,000 to £17,000. Deputy director David English said: “There are some scholarships out there that try to redress the ethnic and class balance, but it is a fair criticism of the year-long courses that they attract those from a more affluent background.”Of the 27 that graduated from the City University course in 2004, 25 are working in journalism Of these, 17 are working on a national or at Reuters or PA Only two are working on a regional newspaper.